Whale Curve

Whitepaper | Whale Curve

An Enterprise Tool for Sales, Products, & Profit Optimization

In this era of big data, managers are leveraging more sophisticated technical tools in order to facilitate strategic decision-making.

Explore the usability of the Whale Curve, and determine its role in improving decision-making for account management, customer acquisition, sales management, and recession proofing your business.

Download this report to learn: 

  • Challenges of traditional financial reporting
  • What business is generating profit
  • What business is profit-neutral
  • What business is profit-negative
  • How the Whale Curve prepares and protects during times of recession
Whale Curve
Mark Roberts

Mark Roberts
Vice President Sales & Marketing

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About the Author

Mark brings an exceptional background of over 35 years of sales & marketing successes, & leadership with manufacturers & distributors to SPARXiQ.

Mark has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders.

With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. He was recently recognized as one of the Top 50 for his expertise implementing Sales Enablement by Highspot. Mark is also the author of the book Branding Backwards, a keynote speaker, trainer, thought leader on LinkedIn, and his strategic business development blog No Smoke & Mirrors.

A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School. Mark has a passion for continuous personal improvement and helping his clients drive strategic profitable growth.

When he’s not serving customers, he actively volunteers in the community. He and his wife Kecia rescue Labradors and help them find their forever homes.