No two buyers are exactly alike.

What is important to one can be an afterthought to another. That’s why it’s critical to tailor your messaging in every stage of selling.

Start by uncovering exactly what’s valuable about your solution to each unique decision maker. Then, share how you can deliver the value in ways that are most meaningful to them. 

To apply this approach in your next prospect or customer meeting, download the Four Types of Value field guide.

Content that Clicks

Modern Sales Foundations is a virtual sales training program that delivers exactly what your team needs to master today’s most critical sales skills: 

  • Modern Sales Approaches
  • Innovative & Engaging Content Delivery
  • Comprehensive Learning Resources

The Modern Sales Foundations program provides a framework for identifying a buyer’s value drivers and effectively communicating targeted value messaging throughout the buying process. 

See for yourself with this free
On-Demand Demo:

Modern Sales Foundations (MSF) co-creators Mike Kunkle and Doug Wyatt share what makes the program stand out and deliver measurable results for sales teams in this short video.

The Complete Sales Training Toolkit

Differentiate with Today's Buyers

Adapt your approach to add value for each unique buyer throughout the process.

Increase Win Rates

Build the case for your solution through discovery and value communication.

Build a Stronger Pipeline

Improve prospecting to convert more high-quality prospects to opportunities.

Strengthen Customer Relationships

Reinforce and expand your solution's value to maximize customer satisfaction.

This is some of the best training we've ever had.

Bob Decker | Livingston & Haven
Vice President of Sales

Award-Winning Virtual Sales Training