SPARXiQ Announces Strategic Partnership with National Association of Wholesaler-Distributors (NAW)


SPARXiQ and National Association of Wholesaler-Distributors (NAW) are excited to announce they have joined forces to support its distribution members with innovative and insightful solutions and resources to accelerate their business performance.

Through its events, executive roundtables, research, and other resources, NAW helps its members to transform how they do business to ensure continued success. SPARXiQ has shared a special, long-term relationship with NAW since 2014, sponsoring events and providing thought leadership to its member organizations.

We have seen what a crucial resource NAW is for bringing together forward-thinking distributors to successfully identify and understand the forces of change in the industry.

- David Bauders, CEO of SPARXiQ


With this long-term expansion of the partnership, SPARXiQ and NAW will work closely to offer more value to NAW’s members while helping expand NAW’s services and resources to a larger audience. SPARXiQ will continue to offer thought leadership around pricing and profitability, while also working with NAW to offer new programming to help its members improve sales performance.

NAW is thrilled to strengthen our partnership with SPARXiQ and we look forward to working together to provide more resources, intelligence, and best-in-class content for our members and the wholesale distribution industry.

- Eric Hoplin, CEO of NAW


About NAW:

NAW is composed of wholesaler-distributors and a federation of international, national, regional, state, and local associations and their member firms, which total more than 30,000 employers that have locations in all 50 states and the District of Columbia.

NAW’s constituency supplies a vital link in the supply chain between manufacturers, retailers, and commercial, institutional, and governmental end users.

Learn more at

About SPARXiQ:

SPARXiQ delivers analytics, software, and training solutions that help companies accelerate performance and profitability. We are committed to solving business challenges by enabling data-driven decisions and equipping front-line sales team with skills to accelerate results.

As the marketplace has moved through its digital evolution, we help our clients grow revenue, optimize margins, build more effective sales teams, and improve operations.

For more information, visit

What happens after the last module is completed? In this post, you’ll see how to incorporate what the sales team learned into everyday activities and facilitate it.

The key to sustained superior business performance is holistically mastering the metrics that matter. These metrics clarify the appropriate strategic pathway for distributors for industry evolution. There’s a lot of wealth to be generated by understanding and availing the forces of elite performance within a given market vertical.

SPARXiQ is pleased to announce an exclusive partnership with Phocas Software. The two companies have joined forces to integrate SPARXiQ's SalesGPS into the Phocas BI platform.

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