SPARXiQ Announces Strategic Partnership with HARDI


SPARXiQ is pleased to announce a strategic partnership with Heating Air Conditioning & Refrigeration Distributors International (HARDI) to expand on existing industry data initiatives and deliver data-driven insights to its member companies in the HVACR industry.

HVACR manufacturers and distributors have tons of data but have not always been able to convert data into actionable business insights. HARDI and SPARXiQ have joined forces to bring new and augmented value to existing analytics and benchmarking programs to build a 360-degree view of opportunities for sales and profit acceleration.

SPARXiQ has been fortunate to work with many HARDI distributors and manufacturers over the last three decades to leverage analytics and increase profitability across pricing, sales, purchasing, operations and expense management. Recently, we have expanded our analytical solutions to provide channel point-of-sale (POS) data exchanges for industry associations to augment their existing benchmarking programs. We live in a data-driven world and are proud to partner with HARDI to accelerate adoption.

- David Bauders, CEO of SPARXiQ


The foresight of our Market Intelligence team and SPARXiQ to start exploring this partnership months ago is tremendous. We know our members need better data but reporting it can be a challenge and we know our industry needs better channel visibility that helps manufacturers but doesn’t threaten distributors’ relationships with their customers and SPARXiQ’s technology positions HARDI to solve both problems for our members.

- Talbot Gee, HARDI CEO


About HARDI:

HARDI (Heating, Air-conditioning and Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry. HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies.

HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs.

Learn more at

About SPARXiQ:

SPARXiQ delivers analytics, software, and training solutions that help companies accelerate performance and profitability. We are committed to solving business challenges by enabling data-driven decisions and equipping front-line sales team with skills to accelerate results.

As the marketplace has moved through its digital evolution, we help our clients grow revenue, optimize margins, build more effective sales teams, and improve operations.

For more information, visit

What happens after the last module is completed? In this post, you’ll see how to incorporate what the sales team learned into everyday activities and facilitate it.

The key to sustained superior business performance is holistically mastering the metrics that matter. These metrics clarify the appropriate strategic pathway for distributors for industry evolution. There’s a lot of wealth to be generated by understanding and availing the forces of elite performance within a given market vertical.

SPARXiQ is pleased to announce an exclusive partnership with Phocas Software. The two companies have joined forces to integrate SPARXiQ's SalesGPS into the Phocas BI platform.

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