Sales Skills Training

Develop the sales skills that effectively reach the modern buyer

Today’s purchases are made differently than in the past, particularly for B2B organizations. Buyers gain awareness about solutions and are able to thoroughly research options long before engaging with a salesperson. In some cases,  they can conduct the entire process on their own, all the way up to and including the actual purchase.

With these transformative changes impacting the buyer-seller relationship, it is more important than ever for salespeople to deliver value in ways that automated helplines and eCommerce cannot.

SPARXiQ sales training programs focus on the human-to-human skills that separate top salespeople from their competition.

Today, almost anything can be digitized, commoditized, or outsourced—except for relationships. SPARXiQ offers modern business relationship training to help your sellers build the transformative, competitor-proof relationships with the customers that are most important to their success.

What happens when buyers are trained to negotiate and sellers aren’t? Pricing concessions grow and deals fall through. SPARXiQ’s negotiation training programs focus on the transactional, relational and strategic aspects of negotiation so that your sales team can drive profitable growth.

No two buyers take in information or make decisions exactly the same way, yet too many sellers approach customers the same way every time. SPARXiQ Personality Quotient teaches professionals how to improve their communication effectiveness based on personality-type theory. 

With buyers choosing to self-serve for more of the buying process, their reasons for engaging with salespeople are different than in the past. This forces modern salespeople add value beyond what a website or app can deliver. Modern Sales Foundations™ is a full-cycle sales training program that teaches sellers the strategies and approaches needed to excel in today’s marketplace.

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White Paper:
Sales Mastery & Behavior Change

Given the complexities of today’s dynamic selling environments, it’s easy to see why so many organizations are putting an increased emphasis on sales enablement and sales skills development. Applying systems thinking to sales training is the change needed. Learn how to get adoption and deliver outcomes with your sales performance improvement initiatives.