eBook

Sales Coaching Excellence

A guide to developing sales managers into coaches

The term “sales coaching” does not just refer to everyday sales management or sales leadership. We are talking about something much more specific.

If you want to develop a best-in-class sales force, front-line sales managers need to:

  • Analyze sales reps’ performance
  • Decide where to spend their limited coaching time to get the best results
  • Determine the best performance improvement solutions, based on analysis
  • Identify ways to help reps maximize performance in targeted areas 
  • Provide training to ensure reps have the skills they need to succeed
  • Guide reps to greater success with a coaching approach that’s engaging and motivating
  • Establish a regular coaching cadence to help reps attain sales mastery and achieve the best results possible
Sales Coaching Excellence, SCE

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