RewardsGPS™ provides the core analytics and workflow tools to help manufacturers and their distribution partners to optimize customer loyalty programs, and to do so by moving beyond simplistic, consumer-like points systems towards robust platforms with rich, value-building analytics to guide account management and share-of-wallet performance. RewardsGPS™ helps manufacturers and their distributors win more business, at better terms of trade, with less friction – optimizing the price differentials and streamlining the channel cooperation model. Loyalty-program customers who are actively engaged with sales teams leveraging strong account-management analytics and value-centric training have bigger, longer, and more profitable relationships. Combined with effective target selection (ProfitGPS™) and account management tools and disciplines (AccountGPS™), RewardsGPS™ provides a crucial lever to driving profitable, organic growth.