Relationship Quotient

Virtual Business Relationship Training


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89% of senior executives say relationships have a significant impact on business results. Yet, only 24% of them say they use a formal and consistent process to build business relationships.

While everyone inherently knows that better relationships lead to better business results, most of us aren’t intentional about building them. Many sales professionals treat business relationships as things that just happen on their own, and it doesn’t always work.

Relationship Quotient (RQ) from SPARXiQ teaches actionable, practical approaches that strengthen your entire portfolio of business relationships to make you truly competitor-proof.

Relationship Quotient Helps Sellers:

Build Trust

From the first interactions with a buyer, it's critical to build trust. RQ offers a formula for getting there

Stand Out

Buyers work with sellers who help them achieve their goals. Relationship Quotient provides the playbook to do just that

Elevate Relationships

Identify which relationships are the most important, and follow a step-by-step playbook to focus on them

Relationship Quotient is available as two video-based programs. Each can be taken on their own, or they can be taken together for the most impactful program.

RQ 1.0

Business Relationship Fundamentals

Learn the fundamentals needed to develop a modern, value-delivering business relationship. Relationship Quotient 1.0 features 7 episodes for a total runtime of 2 hours and teaches actionable approaches to help you grow business relationships:

  • Learn the importance of Worthy Intent
  • Demonstrate Credibility, Integrity, and Authenticity (CIA) to effectively build trust 
  • Effectively uncover the other party’s Goals, Passions and Struggles (Relational GPS®)
  • Use the Value Model to understand buyer decision making
  • Recognize Affirming Behavior from your relationships

RQ 2.0

Elevating Business Relationships

Strategically apply RQ concepts to your portfolio of business relationships in Relationship Quotient 2.0. The 9 episodes in RQ 2.0 (3 hours total) teach you how to determine which relationships are most critical to helping you achieve your goals and the playbook for elevating them.

  • Evaluate business relationships to identify the most valuable growth opportunities
  • Implement strategies for developing each individual relationship
  • Understand how to successfully move up the Relational Ladder®
  • Apply the Profit Equation to maximize the value you deliver to relationships

Watch a Free Episode

Check out the first episode of RQ1.0 to explore the foundational principles to building a strong business relationship.


Episode 1: Intro to RQ1

The Relationship Quotient instructors, Marc and Bianca, introduce the course and the importance of focusing on relationships in business before discussing how much additional value people can add to by intentionally focusing on developing business relationships instead of just letting them happen on their own. An opening scenario demonstrates what happens when someone is too focused on themselves and not the other party’s interests. Then, the instructors discuss the importance of asking questions to discover how you can deliver value in relationships.

Relational GPS® and Relational Ladder®, RQ are registered trademarks of The Relational Capital Group in the United States and/or other countries. All rights reserved.

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