In this era of big data, managers are leveraging more sophisticated technical tools in order to facilitate strategic decision-making.

Explore the usability of the Whale Curve, and determine its role in improving decision-making for account management, customer acquisition, sales management, and recession proofing your business.

Download this eBook to learn: 

• Challenges of traditional financial reporting
• What business is generating profit
• What business is profit-neutral
• What business is profit-negative
• How the Whale Curve prepares and protects during times of recession