Personality Quotient

Tailor approaches to different buyers based on personality

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When business professionals interact with colleagues and customers, effective communication is critical. We all interact with people who have different personalities and communication preferences.

Personality Quotient (PQ) is a training program that teaches a focused approach to communication based on personality-type theory. With the insights gained from the program, salespeople and other business professionals can improve their interactions by more deeply understanding the nuances of different personality types.

Based on the Jung-Myers model, most commonly associated with the MBTI® instrument, Personality Quotient applies personality theory to enable learners to:

Understand your own personality

Read personality types of others

Improve communication

Personality Quotient Program Features

Expert Insights

PQ is built on the work of several personality theory experts specializing in MBTI and its communication applications.

Binge-Worthy Video

SPARXiQ's engaging video programs deliver episodic educational content that is unlike any training you've seen.

PQ teaches you to recognize subtle clues that allow you to quickly identify the most likely personality type or temperament of others, then adapt your sales and communication approaches to fit their preferences.

Personality Quotient is offered through two separate programs:

Personality Quotient 1.0
Personality Quotient 2.0

Personality Quotient 1.0
The Four Temperaments

In the PQ 1.0 program, participants explore the four high-level personality temperaments based on the work of psychologist David Keirsey.

Identify personality temperament based on appearance, demeanor, and communication characteristics
Learn to incorporate personality theory into day-to-day business and personal interactions
The Sensing-Judging (SJ) Temperament: the Guardians
The Sensing-Perceiving (SP) Temperament: The Artisans
The Intuitive-Thinking (NT) Temperament: The Rationals/Thinkers
The Intuitive-Feeling (NF) Temperament: The Idealists

Personality Quotient 2.0
The Sixteen Personality Types

In the PQ 2.0 program, participants learn the 16 types along with an understanding of how each component plays a role in an individual's personality. PQ 2.0 teaches more advanced skills for tailoring communication with each personality type.

Identify personality type by based on appearance, demeanor, and communication characteristics
Learn to incorporate personality theory into day-to-day business and personal interactions
Extraversion/Introversion dimension: Where you focus attention and get your energy
Sensing/Intuition dimension: How you prefer to take in information
Thinking/Feeling dimension: How you prefer to make decisions
Judging/Perceiving dimension: How you prefer to organize your life

Personality Quotient for your team

Business professionals who apply personality theory are able to communicate more effectively with team members and customers.