NAW Executive Sales Forum

Tuesday, January 25th
Kennedy Ballroom
1:00 - 5:00 pm

With increased access to digital content, buyers are doing more of their buying research independent of their sellers. The pandemic accelerated that change exponentially, perhaps cramming a decade of change into 18 months. Industry research shows that sellers haven’t kept up, and buyers are switching to suppliers who “get” how they buy.

Changing sales strategies, models and processes is difficult and requires executive support. Join industry leading sales experts and practitioners as they discuss the key issues distributor sales teams face and the pathways to their success. You’ll learn how to navigate and master the forces of change and build successful initiatives to secure your revenue growth and strategic positioning.


Duration Topic Speaker
1:00-1:30 pm
Lunch & Networking
1:30-1:40 pm
David Bauders (CEO, SPARXiQ)
1:40-2:10 pm
Aligning Sales with Today's Buyers
Mike Marks (NAW Fellow) & Mike Kunkle (VP of Sales Effectiveness, SPARXiQ)
2:10-3:00 pm
Panel: Optimizing the Distributor Sales Model
Mike Marks hosts a panel of distribution industry leaders
3:10-3:40 pm
Steering a Big Ship: Sales Transformation in Large Companies
David Bauders & Randy Breaux (President, Motion Industries)
3:40-4:30 pm
Panel: Driving Sales Effectiveness in Distribution
Doug Wyatt (VP of Sales & Marketing, SPARXiQ) hosts a panel of distribution industry leaders
4:30-4:55 pm
Digital Sales Tools for Today's Sales Teams
Yuchun Lee (CEO, Allego)
4:55-5:00 pm
Eric Hoplin (President & CEO, NAW)