Bingeworthy Training™ for Sales Teams



Modern Sales Foundations (MSF) is a consultative sales training program that teaches you to engage today’s buyers more effectively.

Delivered through bingeworthy video episodes, this buyer-centric selling approach is built for today’s complex sales situations and helps you stand out by delivering exactly what your buyers need.

MSF applies buyer-centric thinking to sales activities throughout the sales cycle, from prospecting through account management.

MSF presents today’s most critical sales strategies and tactics through the course of 26 modules, delivered in Hollywood-quality video and supported with resources to help you apply, practice and master the concepts.

Spaced Learning:
The Key to Sales Training Retention


Differentiate with Today's Buyers

Adapt your approach to add value for each unique buyer throughout the process.

Increase Win Rates

Build the case for your solution through discovery and value communication.

Build a Stronger Pipeline

Improve prospecting to convert more high-quality prospects to opportunities.

Strengthen and Expand Customer Relationships

Reinforce and expand your solution's value to maximize customer satisfaction.


Modern Sales Foundations is delivered unlike any other sales training program.

That’s because its core concepts and approaches are brought to life by Hollywood-level production that blends familiar formats from television and film. The end result? A modern sales training program that is as entertaining as it is impactful.

“This is what every training should look like. Amazing, insightful, and no fluff. It keeps your attention during the entire episode.”
Sergey Gordeev
Head of Sales, Enter.



Modules are broken down into 15-20 minute episodes, which teach and demonstrate the key skills for that module’s topic. 

MSF After Shows 

Following each episode, you’ll have the opportunity to dig deeper into the core concepts and models by watching the MSF After Show. 

Show Notes

These visual, easy-to-follow documents summarize the key concepts of each module to remember and apply what you’ve learned.


Many of the concepts require planning and preparation before putting them into action with your buyers or customers.

On Demand Demo

Join Modern Sales Foundations (MSF) co-creators Mike Kunkle and Doug Wyatt as they share what makes the program stand out and deliver measurable results for sales teams.

A fresh approach to skill topics that have generally been facilitator-led in a classroom environment.

Brian Shea | 3Pillar Global
Vice President, Commercial Engagement

Award-Winning Virtual Sales Training

Download the brochure for more information

Transform Your Sales Approach through Bingeworthy Training™

Selling using the Modern Sales Foundations approaches helps you reach prospects and customers in a way that aligns with the way they actually want to buy. 

  • Learn the fundamentals and nuances of communicating with today’s buyers and stand out among competitors
  • Uncover buyers’ value drivers to tailor your message for successful prospecting
  • Navigate complex sales cycles

Contact us today to schedule a demo.