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Delivered through bingeworthy video episodes, this buyer-centric selling approach is built for today’s complex sales situations and helps you stand out by delivering exactly what your buyers need.
MSF presents today’s most critical sales strategies and tactics through the course of 26 modules, delivered in Hollywood-quality video and supported with resources to help you apply, practice and master the concepts.
Adapt your approach to add value for each unique buyer throughout the process.
Build the case for your solution through discovery and value communication.
Improve prospecting to convert more high-quality prospects to opportunities.
Reinforce and expand your solution's value to maximize customer satisfaction.
That’s because its core concepts and approaches are brought to life by Hollywood-level production that blends familiar formats from television and film. The end result? A modern sales training program that is as entertaining as it is impactful.
Modules are broken down into 15-20 minute episodes, which teach and demonstrate the key skills for that module’s topic.
MSF After Shows
Following each episode, you’ll have the opportunity to dig deeper into the core concepts and models by watching the MSF After Show.
These visual, easy-to-follow documents summarize the key concepts of each module to remember and apply what you’ve learned.
Many of the concepts require planning and preparation before putting them into action with your buyers or customers.
Join Modern Sales Foundations (MSF) co-creators Mike Kunkle and Doug Wyatt as they share what makes the program stand out and deliver measurable results for sales teams.
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Selling using the Modern Sales Foundations approaches helps you reach prospects and customers in a way that aligns with the way they actually want to buy.