Buying Has Changed; Has Your Sales Approach?

Buying behavior has changed drastically in recent years, creating a need for today’s salespeople to shift to buyer-centric sales approaches.

Importance of Qualifying

Sales manager George challenges his team and discusses the importance of good opportunity qualification.

Uncovering COIN-OP

From the earliest interactions, it’s up to you to uncover buyers’ Challenges, Opportunities, Impacts, Needs, Outcomes and Priorities.

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Modern Sales Foundations

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