Sample Episodes of the Program
Stand out and deliver exactly what your buyers need throughout the sales cycle by applying buyer-centric approaches to today’s complex sales situations.
INTRODUCTION TO MSF
Overall, today’s buyers aren’t impressed with what they’re seeing from salespeople. Sellers need to do better, and a buyer-centric selling approach makes it happen. In the first episode of the program, you’ll meet the MSF Studio Show hosts as well as the AirCo team and hear why buyer-centric selling is critical in today’s marketplace.
Buyers commit to purchase when it’s clear that your solution can deliver the outcomes buyers are looking for, not becuase you used a “closing tactic.” Gain a buyer’s commitment throughout the buying process by meeting exit criteria at each stage up to, and including, the decision to purchase.