MSF:
BEHIND THE SCENES

The development of Modern Sales Foundations

Modern Sales Foundations comes to life on screens of all sizes thanks to the award-winning SPARXiQ Studios production team. Sales training that’s as entertaining as it is impactful requires both expert insights and professional production. MSF is designed to be easy to consume so that it’s easy to absorb and learn from.

Explore how the buyer-centric selling approaches in MSF were created and translated into binge-worthy training below.

MSF CREATORS

Modern Sales Foundations is built on buyer-centric principles designed by experienced sales experts Mike Kunkle and Doug Wyatt. Mike and Doug worked closely together to build a modern, consultative sales methodology based on what they’d both seen work for top performers throughout a variety of industries.

Mike Kunkle, Co-Author Modern Sales Foundations

MIKE KUNKLE

Co-Author

Mike Kunkle is a respected sales transformation architect and internationally-recognized expert on sales training, sales effectiveness, and sales enablement.

Mike has spent 35 years in the sales profession and 25 years as a corporate leader or consultant, helping companies drive dramatic revenue growth through best-in-class training strategies and his proven-effective sales transformation methodologies and sales systems. 

Doug Wyatt, Co-Author Modern Sales Foundations

DOUG WYATT

Co-Author

Doug Wyatt is an experienced sales training and enablement leader committed to bringing practical solutions to everyday sales challenges.

Doug has driven revenue growth throughout his nearly 15 years in sales, marketing, sales training, sales enablement and sales management roles. Recognized as a Sales Hacker Top 50 Award Winner, Doug has continuously demonstrated a track record of sales improvement and process optimization. 

DEVELOPMENT & PRODUCTION

For several years, SPARXiQ Studios (formerly SPASIGMA) has been recognized for its industry-leading production quality. Today, with many sales teams seeking ways to train virtually, it’s more important than ever to provide virtual training that is engaging and easy to consume. 

With Modern Sales Foundations, the SPARXiQ Studios team sought to push barriers even further, producing Hollywood-quality content in several different formats that blend together to provide a memorable learning experience.

Modern Sales Foundations Production Team

MSF PRODUCTION TEAM

The SPARXiQ Studios team brings extensive experience from TV and film into the production of Modern Sales Foundations. This collective background enables SPARXiQ programs to effectively engage viewers and make critical sales concepts stick.

GILA
STERN

VP & GM, SPARXiQ STUDIOS

JASON
LEVINSON

CONTENT DEVELOPMENT

LEE
MONTELLS

Director

ANDRES
ORTIZ

Motion Graphics & Editing

MICHELE
HARRINGTON

Production Coordinator

EXPLORE MODERN SALES FOUNDATIONS

BUYER-CENTRIC SELLING

Learn how an outside-in approach to sales can help you effectively prospect, convert, and grow sales opportunities.

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THE MSF PROGRAM

Get acquainted with the structure of the program, the content presented throughout the 26 episodes and additional learning resources.

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