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An innovative virtual sales training program.


Modern Sales Foundations (MSF) is a virtual sales training program that teaches you to sell the way today’s buyers want to buy. Delivered through binge-worthy video episodes, this buyer-centric selling approach is built for today’s complex sales situations and helps you stand out and deliver exactly what your buyers need.

Modern Sales Foundations gives you the simple playbook you need to:

Differentiate with Today's Buyers

Adapt your approach to add value for each unique buyer throughout the process

Build a Stronger Pipeline

Improve prospecting to convert more high-quality prospects to opportunities

Increase Win Rates

Build the case for your solution through discovery and value communication

Strengthen and Expand Customer Relationships

Reinforce and expand your solution's value to maximize customer satisfaction


MSF applies buyer-centric thinking to sales activities throughout the sales cycle, from prospecting through account management.

The most critical sales strategies and tactics are presented through the course of 26 modules, delivered in Hollywood-quality video and supported with resources to help you apply, practice and master the concepts.

Prospect Development

Build awareness, interest, and a relationship in order to successfully engage with buyers

Opportunity Management

Convert prospects to customers by aligning your solutions to their specific needs

Account Management

Retain and grow accounts by reinforcing and building your solution’s value


Modern Sales Foundations is delivered unlike any other sales training program. That’s because its core concepts and approaches are brought to life by Hollywood-level production that blends familiar formats from television and film. 

The end result? A modern sales training that is as entertaining as it is impactful. 

A fresh approach to skill topics that have generally been facilitator-led in a classroom environment.

Brian Shea | 3Pillar Global
Vice President, Commercial Engagement

Award-Winning Sales Training


Modern Sales Approaches

An end-to-end buyer-centric methodology created by expert sales trainers

Innovative & Engaging Content Delivery

Video formats and production quality that make training truly binge-worthy

Complete Learning Resources

Tools and support to help you master the most important selling skills

MSF Learning resources
Buyer-Centric Cheat Sheet

We’ve wrapped up some key buyer-centric principles from our Modern Sales Foundations program into a cheat sheet that you can apply to your next sales call. 

Click below to download for free.


Buyer-Centric Selling

Learn how an outside-in mindset and approach to sales can help you effectively prospect, convert, and grow sales opportunities.

The MSF Program

Get acquainted with the structure of the program, the content presented throughout the 26 episodes and additional learning resources.

Behind the Scenes

A training program as innovative as Modern Sales Foundations requires the right expertise as well as a one-of-a-kind production process.