Modern Sales Foundations (MSF) is a virtual sales training program that teaches you to engage today’s buyers more effectively. Delivered through binge-worthy video episodes, this buyer-centric selling approach is built for today’s complex sales situations and helps you stand out and deliver exactly what your buyers need.
MSF applies buyer-centric thinking to sales activities throughout the sales cycle, from prospecting through account management.
The most critical sales strategies and tactics are presented through the course of 26 modules, delivered in Hollywood-quality video and supported with resources to help you apply, practice and master the concepts.
Build awareness, interest, and a relationship in order to successfully engage with buyers
Convert prospects to customers by aligning your solutions to their specific needs
Retain and grow accounts by reinforcing and building your solution’s value
Modern Sales Foundations (MSF) co-creators Mike Kunkle and Doug Wyatt share a short video on what makes the program stand out and deliver measurable results for sales teams.
Modern Sales Foundations is delivered unlike any other sales training program. That’s because its core concepts and approaches are brought to life by Hollywood-level production that blends familiar formats from television and film.
The end result? A modern sales training that is as entertaining as it is impactful.
We’ve wrapped up some key buyer-centric principles from our Modern Sales Foundations program into a cheat sheet that you can apply to your next sales call.