Modern Sales Foundations™
Use a buyer-centric approach to improve sales results
What it takes for salespeople to deliver value has changed significantly as the modern buying process has evolved. Because today’s buyers can do more to understand their problems and research solutions on their own, modern sellers must add value beyond what their product does on their own, or what a website or app can deliver. Emerging top performers in today’s sales organizations employ a buyer-centric approach to create differentiating value.
Modern Sales Foundations™ (MSF) is an end-to-end sales training program that teaches sellers the buyer-centric strategies and approaches needed to excel in today’s marketplace.
Engaging Video Learning
Modern Sales Foundations™ is a 15-hour program delivered virtually through episode-length videos and reinforced with a variety of learning support resources. Each impactful episode focuses on a key skill or competency necessary to add value in every customer interaction throughout the sales process.
The award-winning SPARXiQ Studios team has produced a program that your sales team will connect with and learn from at the same time. Sellers come away from each episode with the ability to implement fundamental strategies and tactics to approach their sales opportunities in an optimal way.
MSF takes SPARXiQ’s Hollywood-derived training to new levels. This in-depth 15-hour video program combines several innovative formats to deliver a unique, comprehensive learning experience.
Modern Sales Foundations™ applies buyer-centric sales principles to activities in every phase of the sales process:
Build awareness, interest, and a relationship in order to successfully engage with buyers.
Convert prospects to customers by effectively aligning your solutions to their objectives and specific needs
Retain and grow accounts by continually reinforcing and building your solution’s value.
Want to learn more?
Modern Sales Foundations™ is currently in production and will be available in late 2020. Contact SPARXiQ today to begin planning for your sales team’s evolution to buyer-centric selling.