Modern Sales Foundations™

Use a buyer-centric approach to improve sales results

What it takes for salespeople to deliver value has changed significantly as the modern buying process has evolved. Because today’s buyers can do more to understand their problems and research solutions on their own, modern sellers must add value beyond what their product does on their own, or what a website or app can deliver. Emerging top performers in today’s sales organizations employ a buyer-centric approach to create differentiating value.

Modern Sales Foundations™ (MSF) is an end-to-end sales training program that teaches sellers the buyer-centric strategies and approaches needed to excel in today’s marketplace.

Differentiate with Today's Buyers

Adapt approaches to the modern buying process to effectively reach buyers by meeting them where they are.

Build a Stronger Pipeline

Improve prospecting and qualification to connect higher quality prospects... and more of them.

Increase Win Rates

Build the case for your solution by truly understanding buyer objectives and needs, then effectively communicating value.

Strengthen and Expand Customer Relationships

Reinforce and expand your value to build satisfaction for each customer's key decision makers and influencers.

Engaging Video Learning

Modern Sales Foundations™ is a 15-hour program delivered virtually through episode-length videos and reinforced with a variety of learning support resources. Each impactful episode focuses on a key skill or competency necessary to add value in every customer interaction throughout the sales process. 

The award-winning SPARXiQ Studios team has produced a program that your sales team will connect with and learn from at the same time. Sellers come away from each episode with the ability to implement fundamental strategies and tactics to approach their sales opportunities in an optimal way.

MSF takes SPARXiQ’s Hollywood-derived training to new levels. This in-depth 15-hour video program combines several innovative formats to deliver a unique, comprehensive learning experience.

Modern Sales Foundations™ applies buyer-centric sales principles to activities in every phase of the sales process:

Prospect Development

Build awareness, interest, and a relationship in order to successfully engage with buyers.

Opportunity Management

Convert prospects to customers by effectively aligning your solutions to their objectives and specific needs

Account Management

Retain and grow accounts by continually reinforcing and building your solution’s value.

Want to learn more?

Modern Sales Foundations™ is currently in production and will be available in late 2020. Contact SPARXiQ today to begin planning for your sales team’s evolution to buyer-centric selling.