David Bauders

Chief Executive Officer

As CEO of SPARXiQ, David Bauders has been committed to helping manufacturers and distributors accelerate sales, pricing and profitability with cutting-edge analytics, technology solutions and virtual sales training since he founded the company in 1993.  

His journey began with SPA, where he focused on elevating sales and profit strategies. Recognizing the evolving market needs, he introduced SPASIGMA, expanding the portfolio with specialized skills training. This strategic development led to the creation of SPARXiQ, merging SPA’s analytical expertise with SPASIGMA’s training expertise.  

David Bauders’ singular goal is to help his clients sustainably create and capture higher economic value.