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Spark Ideas with the Ignite Series

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Brian Fitzgerald

VP of Revenue Optimization & Business Intelligence, Turtle

Celebrating 100 years in business, Turtle is one of the nation’s largest independent electrical and industrial distributors serving the industrial, commercial, utility, and contractor markets in the US. Embracing the forefront of data communications and sustainable energy, Turtle’s influence stands as a powerful driving force in these rapidly evolving fields and proudly hold a position as leaders within the integrated supply market.

On this month’s Ignite Series episode, Brian Fitzgerald joins David to explore how transformative business initiatives drive success. These initiatives create profound impacts by offering value-driven solutions to customers, while empowering Turtle’s sales force with the necessary tools for their success.

Welcome to the Ignite Series

The Ignite Series is a monthly 30-minute “fireside” chat where SPARXiQ CEO David Bauders and forward-thinking distribution executives discuss key topics and strategies that are front-of-mind in the industry today.

See what strategies fellow peers and industry experts are using to build, acquire, or train to sell within their organizations.

sales transformation needs a sales system

Meet David:

As CEO of SPARXiQ, David Bauders has been committed to helping companies accelerate sales and profitability with the right analytics, tools and complementary skills training since he founded the company in 1993.

David Bauders

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Guests from Industry Leading Distributors including:

MCE Automation
Turtle & Hughes

View Previous Episodes

Paul Kennedy

President & CEO,
Dakota Supply Group

Paul Kennedy joins David to discuss strategies for business growth, customer value, and the importance of equipping sellers with the right tools.

Matt Oldroyd

Womack Machine Supply

Matt Oldroyd discusses how Womack is addressing today’s labor challenges, acquisitions, and employee knowledge transfer.

Barry Litwin

Global Industrial

Barry Litwin joins David to discuss evolving market trends and Global’s omnichannel go-to-market approach, as well as the key capabilities and success factors that define the company.

Scott Schuenke

VP of Strategic Development,

Scott Schuenke discusses Sonepar’s acquisition strategy along with other insights into how the company is maximizing profitable growth.

Charley Hale

Motion & Control Enterprises (MCE)

Charley Hale shares the playbook to maximize enterprise value and apply platform capabilities to accelerate growth and profitability.

Kathleen Shanahan

Turtle & Hughes

Kathleen Shanahan discusses key steps Turtle & Hughes is taking to face today’s economic challenges and grow profitably.

James Howe


We are joined by James Howe in a conversation about the strategic playbook Motion used to transform its organization.

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