WEBINAR | 5 Ways To Accelerate Sales Effectiveness In 2020

How to build a world class sales force

July 21 @ 9:21 am

Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process. Accelerate refers to a change in velocity. Accelerating sales effectiveness means we need our sales teams to be more effective at a higher speed. The question is, “how do we do that?” 

By taking a data-driven approach to sales. 

In this webinar, you will learn 5 ways you can accelerate sales effectiveness using data to determine: 

  1. Who on your team has the right skills for your unique selling environment
  2. Who on your team has amazing skills but is in the wrong role
  3. Who on your team has skills gaps and how to fill those gaps
  4. What tools your team needs to sell your products and services
  5. How best to interview new talent to ensure sales success




Mark brings an exceptional background of over 35 years of sales & marketing successes and leadership with manufacturers & distributors to SPARXiQ. Recently, Mark has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders.

With a long history of building, training, coaching, leading sales teams the National Association of Sales & Marketing’s recognized his contributions with The Business Excellence Award, Mark was recently recognized as one of the Top 50 for his expertise implementing Sales Enablement by Highspot. Mark is also an author of the book Branding Backwards, keynote speaker, trainer & thought leader on LinkedIn, and his strategic business development blog No Smoke and Mirrors. A graduate of the Executive MBA program at Kent State University and also completed a management-development program with Harvard Business School, Mark has a passion for continuous personal improvement and helping his clients drive strategic profitable growth. When he’s not serving customers he actively volunteers in the community and he and his wife Kecia rescue Labradors and helps them find their forever homes.

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