Improve Sales Performance Using Metrics That Matter

We can measure an endless number of activities and results with CRM and business intelligence tools. But like the old saying, just because we can measure something doesn’t mean we should.

While the measurement puzzle is somewhat industry-dependent, there are some common metrics and approaches – and a few that aren’t so well known – that will give you the insights you need to improve your sales force’s performance.

Join Mike Kunkle in this episode of Sales Effectiveness Straight Talk™ to learn what sales data to measure and how to apply it to drive growth.
You’ll learn:

  • The relationship between activities and results
  • The KPIs and metrics to target performance improvement opportunities
  • Approaches and metrics that can produce selling recommendations

Register now to walk away with a much better sense of how to manage the metrics that matter most to improve your sales force performance!


  • Mike Kunkle
    Mike Kunkle
    VP of Sales Effectiveness Services, SPARXiQ

    Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.


2:00 pm - 3:00 pm


May 19 2021


SMM Connect

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