Industry Experts Uncover the Secret to Sales Coaching Success

We all know that sales coaching can radically improve the performance of a sales force. But, as a Sales or Sales Enablement Leader, how do you help your front line sales managers get the very best results possible for their time and effort? This is where many coaching initiatives fall short and why they don’t always stick. The potential of coaching is enormous, but many don’t know how to realize it.


In this panel webinar, our host, Mike Kunkle, is joined by three expert panelists – Lori Richardson, Dave Brock, and Jason Jordan – who will share:

  • Their definitions of sales coaching
  • The results that are possible to achieve, from coaching done well
  • Their advice for managers on how to coach effectively
  • What gets in the way of sales coaching excellence
  • How to implement a coaching program to get results


  • Dave Brock
    Dave Brock
    CEO, Partners in EXCELLENCE

    Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix, and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, and the professional and financial services industries. Dave is the author of the highly-regarded Sales Manager’s Survival Guide.

  • Jason Jordan
    Jason Jordan
    Sales Management Expert and Best-Selling Author

    Jason Jordan is a recognized thought leader in the domain of B2B sales who conducts ongoing research into management best practices in hiring, developing, measuring, and managing world-class sales organizations. Jason was previously co-founder of Vantage Point Performance, one of the leading sales management training companies, and author/co-author of Cracking the Sales Management Code, Crushing Quota, and Sales Insanity.

  • Lori Richardson
    Lori Richardson
    Founder and CEO, Score More Sales

    Lori Richardson is Founder and CEO of Score More Sales, a sales strategy consulting, training, and coaching firm for mid-sized companies in technology, SaaS, manufacturing, distribution, telecom, and professional services. Her team can help company leadership fix sales processes, find better sales candidates, and coach sales leaders on how to coach reps better. Lori is the leader of Women Sales Pros and an ardent advocate for women in the sales profession. Her book, She Sells” is scheduled for release in September 2020.

  • Mike Kunkle
    Mike Kunkle
    VP of Sales Effectiveness Services, SPARXiQ

    Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.


2:00 pm - 3:00 pm


Sep 08 2020

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