P21WWUG Connect 2020 Virtual

SPARXiQ is proud to sponsor the virtual Connect 2020 Conference for P21WWUG members. Be sure to register and join our session:


Simple Approaches to Maximize Profitability

Where can small tweaks to your pricing process make a significant impact on your bottom line?

The current economic climate provides an ideal opportunity for companies stop costly profit leaks resulting from pricing inefficiencies. Do you know where you can make the biggest impact with minimal effort?

No matter how your transactional mix is balanced (matrix/contract/override), there are simple improvements that can benefit any company significantly.

Join our session to learn how your company can:

  • Apply appropriate premiums to the least sensitive SKUs, using native P21 functionality
  • Take control of customer-specific pricing records to improve margin within contract  business
  • Reduce the frequency and magnitude of overrides through internal process improvements



Aug 14 2020 - Sep 11 2020


All Day

More Info

Register Here


Register Here


  • David Bauders
    David Bauders

    David Bauders’ singular goal is to help his clients sustainably create and capture higher economic value.

    After beginning his career at IBM and Booz & Company, in 1993 David launched SPA (Strategic Pricing Associates, Inc.). Since that time, SPA has generated $100+ Billion of profitable growth for over six hundred organizations, including twenty-five Fortune 500 companies, and is a leading provider of profit-maximizing analytics.

    David also recognized a consistently growing skills gap in sales forces’ ability to navigate evolving buyer practices in today’s disruptive digital economy: core selling skills, negotiation skills, financial acumen, strategic client-relationship building, and emotional intelligence. In 2015, he established a second company, SPASIGMA, to fill that gap, as well as distributed sales teams’ need to access virtual sales training and sales enablement support. Uniquely, SPASIGMA produces binge-worthy content in Hollywood, transforming expert content into today’s modern media formats.

    In 2019, David merged both companies to create SPARXiQ. SPARXiQ provides integrated analytics and training solutions that accelerate sales performance, profitability and long-term enterprise value.

  • Dolores Bauders
    Dolores Bauders
    Chief Operating Officer

    Dolores Bauders leads the operations of SPARXiQ’s Analytics business and manages its technical and implementation teams.

    Dolores has 25+ years of experience in pricing and sales analytics, as well as change-management initiatives. Prior to joining SPA, she worked for a Fortune 500 industrial company, where she managed multiple departments and initiatives including Marketing & Executive Information Systems, Sales Force Automation and Strategic Pricing.

    For over 15 years, Dolores has been focused primarily on strategic pricing and has personally worked with hundreds of distributors and manufacturers to improve their profitability through strategic pricing management.

    Dolores has a BA in Marketing & International Business as well as an MBA in Management Information Systems.

  • Gregory Smith
    Gregory Smith
    VP of Strategic Accounts & Partnerships, SPARXiQ

    Gregory has over thirty years of leadership experience in Electrical Distribution, as CEO or Senior Vice President. Greg’s responsibilities spanned Mergers & Acquisition, Sales & Marketing, brand management, corporate sponsorships, strategic pricing, vendor relations, contracts, rebates, and E-commerce strategies. Greg’s entrepreneurial spirit drove him to start and successfully run four different companies over the last thirty-five years. 

    Greg has appeared in an array of articles over the years about the electrical industry, especially around the subject of e-commerce, data analytics, and optimized pricing and the impact to margins. Greg sat on IMARK’s marketing committee for years, as well as holding a position on NAED Eastern Regional council and the NAED Board of Directors for several years.

  • Paul Gordon
    Paul Gordon
    Business Development Manager
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