A Better Way to “Overcome Objections”
Sometimes, prospects just aren’t interested. And buyers you deal with in the purchase process, or as customers, will have concerns along the way. Many salespeople think of these as “objections” to “overcome.” If you have this mindset, and use the terms themselves, you may be restricting your success. How would your buyers think of your efforts to “overcome their objections?” Ouch.
This month on Modern Sales Straight Talk, Mike and Doug share a better, buyer-centric mindset around buyer concerns that applies to prospecting, opportunity management and existing accounts.
Tune in to learn to:
- Apply a buyer-centric mindset and objections
- Navigate disinterest to salvage opportunities when prospecting
- Get to the root cause of buyer concerns
- Categorize concerns to respond effectively to each
- And more!
Speakers
Doug WyattVP of Sales and Marketing, SPARXiQDoug Wyatt is a proven sales training and enablement leader and practitioner who uses his hands-on experience to drive results for SPARXiQ customers.
Prior to joining SPARXiQ, Doug spent his career in a variety of sales, sales training, and sales enablement roles. While supporting B2B sales teams with training and enablement services, he established a track record of providing measurable improvements in the performance of new hires and veterans alike. At SPARXiQ, Doug brings training and analytics solutions to market that drive revenue and profit growth for clients.
Doug speaks at a variety of sales and industry conferences and leads hands-on workshops to help attendees approach their own sales enablement and training efforts thoughtfully. In 2019, Doug was recognized as a Sales Hacker Top 50 Award winner.
Doug collaborated with Mike Kunkle to design the buyer-centric sales methodology taught in the SPARXiQ Modern Sales Foundations™ program, available in 2020.
Mike KunkleVP of Sales Effectiveness Services, SPARXiQMike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.
