SPARXiQ is excited to sponsor NEMRA21 Live: Recharge
Get Energized, Engaged, and Educated
Join us on February 3rd @ 4:50pm ET
Point of Sale (POS): Turning Data into Dollars
Presented by: David Bauders & Mark McGready
- David BaudersCEO, SPARXiQ
David Bauders’ singular goal is to help his clients sustainably create and capture higher economic value.
After beginning his career at IBM and Booz & Company, in 1993 David launched SPA (Strategic Pricing Associates, Inc.). Since that time, SPA has generated $100+ Billion of profitable growth for over six hundred organizations, including twenty-five Fortune 500 companies, and is a leading provider of profit-maximizing analytics.
David also recognized a consistently growing skills gap in sales forces’ ability to navigate evolving buyer practices in today’s disruptive digital economy: core selling skills, negotiation skills, financial acumen, strategic client-relationship building, and emotional intelligence. In 2015, he established a second company, SPASIGMA, to fill that gap, as well as distributed sales teams’ need to access virtual sales training and sales enablement support. Uniquely, SPASIGMA produces binge-worthy content in Hollywood, transforming expert content into today’s modern media formats.
In 2019, David merged both companies to create SPARXiQ. SPARXiQ provides integrated analytics and training solutions that accelerate sales performance, profitability and long-term enterprise value.
- Mark McGreadyDirector of Strategic Analytics, SPARXiQ
Mark has over 20 years of experience in data analytics and system development in the electrical industry.
Born in Northern Ireland, Mark started his career with Schneider Electric in 1997. In 2008, he founded Jigsaw Systems Inc. with the goal of developing sales and marketing business process solutions that were greatly needed in the electrical industry.
Mark brings a mindset of questioning conventional business processes and suggesting new and innovative solutions to current business challenges. With his engineering background, Mark successfully navigates the world of software development and data analytics, and brings in the commercial realities of marketing, selling and growing a successful business.
This rare combination results in the creation of new tools and solutions that can be easily adopted, and which have lasting impacts to both top and bottom line results.
Mark lives in Naperville IL. When not working on data, Mark spends his time with his wife Shona and his two young sons, Finn & Rafe.