Modern Method for Resolving Buyer Concerns
Do you really believe that modern B2B buyers want you to resolve their concerns with “overcoming objections”? Can you imagine anything more combative?
In the sales profession, we’ve been using stereotypical sales language from 30 years ago for far too long.
Join Mike Kunkle and Tinique Lenderman in this episode of Sales Enablement Straight Talk™ to learn a better way to identify and resolve your buyers’ most pressing concerns. Your sales force will thank you, and so will your buyers.
- Mike KunkleVP of Sales Effectiveness Services, SPARXiQ
Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.
- Tinique LendermanDirector of Sales Effectiveness Services, SPARXiQ
Tinique is a sales enablement practitioner, trainer, coach, and program manager with years of experience providing impactful learning experiences and performance initiatives for thousands of sales professionals and leaders.
Since 1994, Tinique has worked with sales forces, leaders, and business stakeholders to deliver sales growth quickly through effective training and sales enablement best practices. She shifts the way that sales professionals and their managers think about their roles and delivers the uncommon sense that helps them maximize their influence, impact, and revenue.
As a sales trainer and coach, Tinique is known for her inspiring, dynamic, and humorous speaking style. With experience creating programs for sales onboarding, continuous learning, and leadership development, Tinique has delivered workshops on buyer-centric value selling, prospecting, opportunity management, resolving concerns, sales coaching, mentoring, presentation skills, as well as mindset, image, and career counseling. To get the best possible training results, Tinique has implemented multiple Sales Training Systems using The 5 Stages of Sales Mastery & Behavior Change.
As a sales enablement leader, Tinique has implemented The Building Blocks of Sales Enablement and guided organizations to establish effective sales enablement functions that deliver results by improving sales productivity, win-rates, sales velocity, and quota attainment.