Maintaining Meaningful Relationships in Virtual Selling

Relationships have always been important in selling. Even in the new digital age, making personal connections based on trust and integrity, and supporting client goal achievement, remain essential to top sales performers. Unfortunately, many average salespeople operate under the impression that meaningful relationships “just happen” when you get to know someone.


Ever since COVID-19 brought unique challenges and economic uncertainty, there has been additional pressure on businesses that deepen the importance of loyal relationships. This isn’t good for sellers who leave relationship development to chance.


In this Sales Enablement Straight Talk™ webinar, Mike Kunkle and Doug Wyatt share the frameworks companies can use to ensure their sales teams are intentional about strengthening customer relationships to secure revenue in this time of uncertainty. Learn how you can apply structure and objectivity to an area that is traditionally viewed as a “soft” skill.Topics include:

  • The fundamental mindsets sellers must possess to build deeper relationships
  • How to identify which customer relationships deserve the most focus
  • How to evaluate customer relationships objectively, to know how strong they really are
  • What it takes to develop the relationships with the most opportunity


Aug 13 2020


2:00 pm - 3:00 pm

More Info

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SMM Connect
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  • Doug Wyatt
    Doug Wyatt
    VP of Sales and Marketing, SPARXiQ

    Doug Wyatt is a proven sales training and enablement leader and practitioner who uses his hands-on experience to drive results for SPARXiQ customers.

    Prior to joining SPARXiQ, Doug spent his career in a variety of sales, sales training, and sales enablement roles. While supporting B2B sales teams with training and enablement services, he established a track record of providing measurable improvements in the performance of new hires and veterans alike. At SPARXiQ, Doug brings training and analytics solutions to market that drive revenue and profit growth for clients.

    Doug speaks at a variety of sales and industry conferences and leads hands-on workshops to help attendees approach their own sales enablement and training efforts thoughtfully. In 2019, Doug was recognized as a Sales Hacker Top 50 Award winner.

    Doug collaborated with Mike Kunkle to design the buyer-centric sales methodology taught in the SPARXiQ Modern Sales Foundations™ program, available in 2020.

  • Mike Kunkle
    Mike Kunkle
    VP of Sales Effectiveness Services, SPARXiQ

    Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.

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