Set Yourself Apart with Human Differentiators

It’s no secret that today’s buyers do more research on their own than ever before. And, depending on what you sell, they may be able to flat-out buy a solution to their problem without engaging with a salesperson much at all. That’s why it’s more important than ever that you differentiate yourself from human and e-competition in the way you communicate, solve problems, and help buyers get to where they want to go.

In this episode of Modern Sales Straight Talk, hosts Mike Kunkle and Doug Wyatt reveal the human differentiators – the skills and approaches that set top salespeople apart – and talk about where to apply them with every sales opportunity. Tune in to learn:

  • What it takes to shift to a buyer-centric approach
  • The keys to excellent professional presence
  • A communication model that applies to virtually every sales conversation
  • Relationship approaches to build trust from the time you first engage
  • And more!


Jun 03 2021


2:00 pm - 3:00 pm

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The Sales Experts Channel
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  • Doug Wyatt
    Doug Wyatt
    VP of Sales and Marketing, SPARXiQ

    Doug Wyatt is a proven sales training and enablement leader and practitioner who uses his hands-on experience to drive results for SPARXiQ customers.

    Prior to joining SPARXiQ, Doug spent his career in a variety of sales, sales training, and sales enablement roles. While supporting B2B sales teams with training and enablement services, he established a track record of providing measurable improvements in the performance of new hires and veterans alike. At SPARXiQ, Doug brings training and analytics solutions to market that drive revenue and profit growth for clients.

    Doug speaks at a variety of sales and industry conferences and leads hands-on workshops to help attendees approach their own sales enablement and training efforts thoughtfully. In 2019, Doug was recognized as a Sales Hacker Top 50 Award winner.

    Doug collaborated with Mike Kunkle to design the buyer-centric sales methodology taught in the SPARXiQ Modern Sales Foundations™ program, available in 2020.

  • Mike Kunkle
    Mike Kunkle
    VP of Sales Effectiveness Services, SPARXiQ

    Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.

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