How to Start or Evolve a Sales Enablement Function that Gets Results

Sales enablement is an emerging profession that is quickly approaching a crossroads with significant ramifications. Like our training and HR counterparts before us, practitioners of sales enablement face a choice of being viewed as an overhead expense or an essential business partner that provides value as a critical piece of the organizational growth engine.

Maybe you are starting a sales enablement function, and you want to get it right from the outset. Or, perhaps you want to evolve your current program to deliver better business results. In either case, this webinar is for you.

Join Mike Kunkle in this episode of Sales Effectiveness Straight Talk™ to learn:

·    The positive impact of sales enablement, when executed at the formal maturity level

·    The updated Building Blocks of Sales Enablement

·    A diagnostic framework that you can use to build a sales enablement function that delivers results!

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