How 4 Types of Content Can Improve Your Win Rates
Have you ever heard that Eskimos have multiple words for “snow?” That’s because it’s so much a part of their world and the different types of snow may have different consequences for them. In Sales Enablement, we have the opposite problem with “content.” We toss around the word “content” a lot, but it means different things to different people. And yes, there are multiple types of content, each of which has a different potential impact on sales performance. Why not maximize them all?
In this Sales Effectiveness Straight Talk webinar, sales expert Mike Kunkle defines four types of content and shares how each can support your sales process and methodology, and improve your win rates!