sparxiq channel management data


  • David Bauders
    David Bauders

    David Bauders’ singular goal is to help his clients sustainably create and capture higher economic value.

    After beginning his career at IBM and Booz & Company, in 1993 David launched SPA (Strategic Pricing Associates, Inc.). Since that time, SPA has generated $100+ Billion of profitable growth for over six hundred organizations, including twenty-five Fortune 500 companies, and is a leading provider of profit-maximizing analytics.

    David also recognized a consistently growing skills gap in sales forces’ ability to navigate evolving buyer practices in today’s disruptive digital economy: core selling skills, negotiation skills, financial acumen, strategic client-relationship building, and emotional intelligence. In 2015, he established a second company, SPASIGMA, to fill that gap, as well as distributed sales teams’ need to access virtual sales training and sales enablement support. Uniquely, SPASIGMA produces binge-worthy content in Hollywood, transforming expert content into today’s modern media formats.

    In 2019, David merged both companies to create SPARXiQ. SPARXiQ provides integrated analytics and training solutions that accelerate sales performance, profitability and long-term enterprise value.



Mar 11 2021


2:00 pm - 3:00 pm

Data-Driven Channel Growth for Manufacturers

Today, industry-leading manufacturers are leveraging data to grow their business in innovative ways. While most industries experienced reliable and steady growth through the prior decade with little disruption, today’s uneven and unpredictable economy requires companies to dig deeper and become true strategic market makers that outpace their industry peers. With more market and customer data available than ever before, top manufacturers are doing just that.

For manufacturers that sell a significant amount of their business through distribution, new ways of engaging channel partners present opportunities to rethink market strategies. Instead of settling for what distributors bring to you, what if you could use data-driven guidance to unlock sales opportunities throughout your channel?

In this webinar, SPARXiQ CEO David Bauders will share the playbook that industry-leading manufacturers are mastering to enable data-driven channel growth. Tune in to learn how to:

· Streamline transactional data capture from distributors
· Analyze market data to identify strategic growth opportunities
· Translate customer and market trends into specific sales recommendations
· Deploy and track progress on valuable sales growth recommendations to channel partners

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