How to Use Sales Competencies to Create a Cadence of Continuous Improvement

Competencies are often talked about in HR and talent circles, but less commonly in sales. In fact, competencies seem kind of nerdy and confusing to many sales leaders. Should we be teaching sales methodology aligned with sales process, or should we focus on the sales competencies?

In this Sales Effectiveness Straight Talk webinar, nerdy concepts and practical application will merge. Sales expert Mike Kunkle highlights the differences and dot-connections between sales methodology and sales competencies, and shares how to use the competencies to create a culture of coaching and a cadence of continuous improvement!

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