Close the Skill Gaps Exposed by Virtual Selling

The past year has challenged us to learn how to lead successful sales teams in a virtual world. Even as we hope to return to some level of “normal,” we know hybrid selling and virtual selling are here to stay. In this brave new world, we learned something we didn’t expect.

The virtual buying environment exposes fundamental flaws in selling approaches even more than selling in-person. That sounds bad, but it’s a tremendous opportunity. If you close those foundational skills gaps, you can improve sales results for in-person, hybrid, AND virtual selling!

In this episode of Modern Sales Straight Talk, hosts Mike Kunkle and Doug Wyatt discuss what the post-COVID sales landscape looks like. Tune in to learn:

· Which gaps were exposed due to the recent shifts in the buyer/seller dynamic
· What skills and approaches top-producers have used to be successful pre- and post-pandemic
· How salespeople can close the gaps and deliver the value today’s buyers need

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