AA-ISP Virtual Summit – Messaging Magic That Drives Conversions

Messaging Magic that Drives Conversions – Mike Kunkle

VP, Sales Effectiveness Services – SPARXiQ


We know that sales messaging matters. We know we should personalize for personas. But how do you develop messaging that works and actually gets your sales force to use it? This is a perplexing two-pronged problem, but it is solvable.

It starts with an understanding of personas, and a different way to prepare messaging, to hit home. After that, it’s about great training and execution to guide the behavior changes.


Sep 15 - 16 2020


8:00 am - 5:00 pm

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  • Mike Kunkle
    Mike Kunkle
    VP of Sales Effectiveness Services, SPARXiQ

    Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Effectiveness Services for SPARXiQ.

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