We know that sales messaging matters. We know we should personalize for personas. But how do you develop sales messaging that works and actually get your sales force to use it? This is a perplexing two-pronged problem, but it is solvable.
It starts with an understanding of personas and a different way to prepare sales messaging, to hit home. After that, it’s about great training and execution to guide the behavior changes.
Join Mike Kunkle and Doug Wyatt in this Sales Enablement Straight Talk™ webinar, where they will lay out a path forward and answer your questions.
Mike Kunkle is a respected sales transformation architect and internationally-recognized sales training and enablement expert. He’s spent 35 years in the sales profession and 25 years as a corporate leader or consultant. Mike has helped companies drive dramatic revenue growth through best-in-class training and proven-effective sales transformation methodologies as the former founder of Transforming Sales Results, LLC. Today, he advises clients, speaks at conferences, leads webinars, delivers workshops, and designs training courses and sales enablement systems that provide results as the Vice President of Sales Enablement Services for SPARXiQ.
Doug Wyatt is an experienced sales training and enablement leader committed to driving sales force excellence. During his 10 years supporting industrial B2B sales teams, his initiatives established a track record of providing significant impacts in the performance of new sellers and veterans alike. As the Director of Sales Enablement Services at SPARXiQ, he works closely with clients to equip their sales teams with strategies, tools, and training needed to retain and grow revenue in today’s evolving B2B marketplace. Doug speaks at national sales industry conferences and leads hands-on workshops to help attendees approach their own sales enablement and training efforts strategically. Doug was recognized as a Sales Hacker Top 50 Award winner in 2019. He is currently developing several training courses and sales analytics tools to accelerate growth in industrial B2B organizations.
Gain a competitive advantage with the help of analytics, tools and training.
