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NAED Western Region Conference

January 20, 2020 @ 8:00 am January 22, 2020 @ 12:30 pm

Phoenix JW Marriott Desert Ridge

5350 E Marriot Drive
Phoenix, Arizona 85054 United States

The Western Region Conference provides a forum for education, peer networking, and booth sessions with industry leaders from the Western Region.

This is the ideal conference to connect with senior leadership within industry-leading companies. We recommend the following groups attend – upper and middle management, regional sales, operations, and branch managers from distributors, manufacturers, allied partners, and manufacturer reps.

Dynamics of Strategic Negotiation Workshop

Monday, January 20, 2020 (8:30am – 11:45am)

The SPARXiQ team presents a dynamic workshop to elevate your negotiating skills. Business leaders engage in strategic negotiations both internal and external daily. The most experienced among us often overlook the essential bargaining and value creating principles covered in this workshop. Minor improvements in the areas we discuss can have a major impact on your approach to negotiations and lead to superior outcomes. In this interactive workshop, attendees will:

• Examine two entertaining case studies

• Manage the complexities of multi-party negotiations

• Practice converting demands into needs

• Explore methods of reaching agreement when faced with deadlock

Skip Tucker, Master Negotiator & Instructor

Skip Tucker is a Master Negotiator and Trainer for SPARXiQ. He is an internationally recognized trainer and speaker who is highly sought-after with his light-hearted yet informative communication style. He is well-known for his powerful, energetic seminars as well as his passionate enthusiasm to inspire, consult and coach attendees to attain their highest personal and professional goals. Skip has spoken to large groups and various audiences all over the world. After paying his way through college and graduate school with a combination of the G.I. Bill and as a radio disk jockey, he was ultimately wooed out of broadcasting and into business. Skip has past experience as the Senior Training Manager at Karrass, Director of Marketing for Metro Networks, Los Angeles, and the Director of European Operations for Lemco International, based in England.


The Measure Behind the Measure: Using Market Data to Make Meaningful Business Decisions

Monday, January 20, 2020 (9:20am – 10:00am) and (1:15pm – 1:55pm)

In an age where we have more access to data than ever before, it can become difficult to navigate reporting and analysis and transform it into meaningful action. This session discusses common data pitfalls that companies run into, uncovers how your data can be your best business diagnostic tool, and suggests how harnessing your data using the right techniques can impact your top line, profitability, cost to serve and operations.

Mark McGready, Director of Strategic Analytics

Mark McGready has been working with data analysis for over 20 years in the electrical industry. For the last 10 years Mark founded and ran Jigsaw Systems Inc, a successful data analysis and process improvement company that focused on key sales and marketing challenges like SPA contracts, pricing matrices, inventory analysis and harnessing Point of Sale. Recently Jigsaw was acquired by SPARXiQ, formally Strategic Pricing Associates, in order to widen the services and capabilities available to the industry. Mark brings a combination of understanding data with a commercial sense of real world applications. His tools have generated millions of dollars in top line and bottom line results with his long list of clients.


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