Selling During a Crisis

Mike Kunkle VP, Sales Enablement Services, SPARXiQ  Sales and the COVID-19 Pandemic I’ve seen a lot of advice lately about everything from… selling during the pandemic to working from home to managing a newly-remote sales force (with surprise visits during web conferences from pets and children) to helping organizations shift to virtual instructor-led or online training. I’m […]

A Fresh Profitability Approach for Distributors

Gregory Smith  VP of Strategic Accounts & Partnerships, SPARXiQ  Leveraging data and powerful analytics, leading distributors have found that price optimization is the most effective way to increase profitability in industries where margins tend to be paper-thin. Unfortunately, there are distributors who lack the staff or resources to successfully implement a strategic pricing project. These companies […]

Solving the Sales Talent Development Dilemma

Mike KunkleVP, Sales Enablement Services, SPARXiQ Sales Talent Research Paints a Grim Picture In one of CSO Insights’ sales talent studies, only 16 percent of sales leaders reported being confident that they have the talent they need to succeed in the future. Sixteen percent. Meaning, of course, that 84 percent of sales leaders don’t think they […]

ROI from Your ERP

Brad MackDirector of Customer Success, SPARXiQ  When it comes to ERP systems, wholesale distributors have some unique needs. For this reason, distributor ERP systems provide specific functionality that is tailored to these businesses. Some systems emphasize the ability to control inventory because of the correlation between generating profit and inventory turnover. Others focus on data access, […]

Are We There Yet? The Case for Change in Seller Behavior

Mike Kunkle VP, Sales Enablement Services, SPARXiQ Did you ever take your kids on a long road trip in a car? If so, you’ve heard the words, “Are we there yet?”  Watching some discussions on LinkedIn recently, I’ve been asking myself the same question. It’s interesting yet puzzling to watch how polarized we get on issues. […]

Flip the Switch to Improve Profitability

David BaudersCEO, SPARXiQ It’s 2020, the start of a new decade. Marketplace pressures continue to evolve and change the competitive landscape, ranging from commoditization to eCommerce to the changing workforce. These factors are beginning to negatively impact the bottom line for many distributors. Distribution is traditionally not a high-margin business to begin with, so these new […]

SPARXiQ and Waypoint Analytics Announce Exclusive, Strategic Partnership

Industry leaders join forces to help companies focus on what matters: Deciphering and driving long-term profitability. CLEVELAND, Jan. 14, 2020 /PRNewswire/ — SPARXiQ, the leader in business analytics and sales training, and Waypoint Analytics, developer of advanced profitability analytics Software-as-a-Service (SaaS), today announced an exclusive, global partnership that combines SPARXiQ’s industry-leading provider of pricing and sales analytics and complementary skills training with Waypoint’s best-in-class […]

SPA (Strategic Pricing Associates) & SPASIGMA Announce Company Name Change to SPARXiQ

NEW NAME REFLECTS COMPANY’S UNIFICATION CLEVELAND, Jan. 7, 2020 /PRNewswire/ — SPA (Strategic Pricing Associates) and SPASIGMA, leaders in business analytics and sales training, today announced its corporate name change to SPARXiQ, effective immediately and to be implemented across the company’s solutions throughout the calendar year 2020. The company’s headquarters will remain in Cleveland, OH. Customers, vendors, and partners will find […]