SPARXiQ delivers a suite of analytics, tools, and training solutions tailored to enhance business performance.

Our clients understand that achieving sustainable business improvement requires more than just a good plan; it demands the right combination of insights, execution, and continuous learning.

We are committed to solving business challenges by enabling data-driven decisions and equipping front-line sales teams with skills to accelerate results. When you partner with SPARXiQ, you gain more than solutions; you gain a dedicated partner in navigating the challenges of the modern market and maximizing business performance.

At SPARXiQ, we are more than just a service provider; we are a partner in your business growth and success. Join us as we pave the way to a more data-driven, insightful, and profitable future.



We know how to support you as you make important improvements to your business. Having worked with countless companies, we’ll apply the right solutions with our expertise to help you execute projects and overcome the typical challenges and roadblocks.

Innovative Solutions

SPARXiQ develops and refines its products and services based on working intimately with businesses like yours. SPARXiQ GPS Analytics and Bingeworthy Training™ solutions are built to deliver the what your company needs to get where you want to go.

High-Touch Support & Service

Most any important improvement to your business requires some change. We help you to plan, prepare and execute the necessary changes by guiding leadership and enabling your customer-facing employees.

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Meet the Team

At SPARXiQ, our team draws on broad industry experiences to deliver the outcomes our clients need.

Management & Administration

David Bauders

Chief Executive Officer

Dolores Bauders

Chief Operating Officer

Carmen Marik


Sales & Marketing

Doug Wyatt

VP, Sales & Marketing

Ronda Caballero

Senior Account Executive

Matt Christofaro

Senior Account Executive

Kristen Capadona

Marketing Program Manager

Customer Success: Analytics

Greg Preuer

VP, Strategic Accounts & Initiatives

Brett McCabe

Director of Customer Success

Joe Strausbaugh

Director of Customer Success

Marshall Lehr

Customer Success Manager

Tammy Leinberger

Customer Success Manager

Customer Success: Sales Effectiveness

Mike Kunkle

VP, Sales Effectiveness Services

Kurt Haug

Senior Sales Effectiveness Coach

RaLea Smalls

Sales Effectiveness Implementation Consultant

Product Development

Murthy Vanapalli


Dan Wolfson


Jeanette Abrahamsen

Senior Director of Content

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